Tuesday, April 17, 2007
"It's PR, baby! PR!"
How does Zero-G do it? Here's a hint. In an 18-paragraph story, company CEO Peter Diamandis is either mentioned or quoted in 8. Stephen Hawking is mentioned once. That's it. The rest reads like it comes right out of a company brochure. Diamandis is a PR dynamo. And that's a good thing. NASA could do with a bit of his wizardry.
Saffie: I'm sorry, mum, but I've never seen what it is that you actually do.From Absolutely Fabulous. (Here.)
Saffie: Yes, but...
Eddie: PR. I PR things. People. Places. Concepts...
Eddie: Lulu... I make the fabulous... I make the crap into credible. I make the dull into...
Technorati: space, NASA.
Labels: Space Captains Of Industry